What elements determine a strong professional headshot versus an amateur snapshot? Often overlooked but is so important is the use of a professional hair and make-up artist. This is true especially for women, of course, (but men can always benefit from a little shine removal and evening-out of the skin). Just because we do our own make-up every morning, even if we do a good job, doesn’t mean we know what looks best on camera. And while you are concentrating on posing, the last thing you should be doing is worrying about how your make-up is holding up, or if your hair is out of place. That is the make-up artist’s job.